What makes a great brand?

Let's face it, thousands are talking about the importance of branding on the internet, but what makes a *great* brand? What is the secret sauce of those running a successful business with a strong branding? There are countless tips & tricks out there, but we want to give you a quick overview of what elements make a successful brand so that you can reflect on it and apply these principles to your business, today.

1. TRUST

Consumers will remember your company’s name, logo, and overall brand once you have gained their trust by establishing your company as an authority in your industry, show up consistently, and provide value. The greatest marketing is word-of-mouth, and that happens when you build trust.

2. POSITIONING

Define your marketing positioning - what is your statement? Get specific with who you are serving, where they are located, what problems they are facing, and how are you helping them in a unique way. This should be read in one simple sentence.

3. DESIGN

Pretty graphics mean nothing without a strong strategy in place. Once you get crystal clear on who you are serving and what makes you unique, then it’s time to catch your audience’s attention and show your expertise through strategic graphic design, aligned with a branding strategy so your brand can be consistent and evergreen.

4. TONE & VOICE

Graphic design is cool and your expertise is valuable, but what about your brand’s personality? Is there humor involved? Is it more serious and professional? Defining a tone and voice for your brand will help you stay consistent through all of your communications, creating trust with your audience and positioning you as the expert.

5. CONSISTENCY

Consistency is key. Consumers look for reliable brands that they can trust, and that show up consistently. Being inconsistent with your brand’s tone, graphic design, and personality can create an overall negative perception of your brand. Users like to know what to expect.

If you're ready to start your brand strategy journey, or if you're just curious, contact us and we'll send you the next steps to get started.

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