Bring Your Dreams To Life

You are the expert on your business. You know what your customers want.
Now you need to convey that to your audience. We can help.
Bring your business vision to life with our Signature Branding Service.

The Brand Experience

Because your business is unique, your package is tailored to you to give you the most value.
We start your branding journey with a clarity session to discuss your needs to custom-build your
perfect brand package.

What’s Included:

  • If you’re not sure where to start or what options are best for you, this 30 minute session is a great way to dive into all that we do. We will walk through our different branding packages and let you know what works best for your business goals.

  • A mood board is a collection of images that make up the look and feel of your brand. The main goal of creating a mood board is to ensure that branding elements like color palette, typography, photography, and content match before any product mockups get created.

  • Your main logo is critical to the success of your brand, and also to its perception. This design is often used for marketing materials such as signage and posters, and when used consistently it helps people easily recognize your business.

  • Our secondary logo set is a set of supporting elements that can be used for different applications. You can use them as a secondary or complementary visual mark, or in situations when it is not feasible to use your main logo, like on small screen devices or mobile apps.

  • Our carefully curated brand color palette is an essential part of the design process. The colors we choose will represent your brand's personality and are used in everything from your logo to business card, website and so on. We carefully select each color to reflect your tone and reach your target audience.

  • A typography suite is a collection of typography elements used to create a consistent and cohesive visual identity for a brand. It typically includes a set of typefaces, font sizes, weights, and styles, as well as guidelines for their use across various branding materials.

  • Brand patterns are typically created using a combination of shapes, colors, and textures that are in line with the brand's visual identity and messaging. They can be used to add visual interest, convey a brand's personality, and reinforce brand recognition.

    Examples of brand patterns include geometric shapes, floral or organic designs, stripes, chevrons, or any other visually appealing design element that can be repeated in a seamless pattern. Brand patterns can be used as a background, border, or accent to add interest and variety to brand materials

  • Mockups are visual representations of how a brand identity will look in the real world, created to help visualize how a brand will appear across different mediums and platforms. They are essentially digital or physical models that showcase how a brand's logo, colors, typography, and other design elements will appear in various contexts such as business cards, letterheads, websites, packaging, and more

  • A brand style guide is a document that outlines the guidelines and standards for the visual and messaging elements of a brand. It serves as a reference for anyone who works with the brand, both internally and externally, to ensure consistency and coherence across all communication channels.

 
 

Bring Your Vision To Life

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Bring Your Vision To Life 〰️

The Process

Discovery

  • We kick-off with a clarity session to learn about your business, goals, and current business concerns.

    Then solution brainstorming begins to set project expectations, timelines, and budget.

    Here is where your project takes form with a timeline and end goal of getting your business the voice it needs.

    Next, you receive a proposal with an estimate within 48 hours. Upon acceptance of your proposal, your digital brand folder is started which will hold all the building blocks of your project- a questionnaire completed by you to guide your branding element and a competitor analysis we complete to serve as the building blocks of your brand.

Design

  • In the design phase, the building blocks get assembled to form your branding elements. We test project alignment with an initial mood board– a compilation of images that encompass your brand and possible product mockups to ensure your dreams and ideas match the branding elements.

    Once approved, we start to design the entire brand identity– images, colors, fonts, logos, examples, mockups and/or any other brand elements agreed upon in the planning phase. Your business dreams come to life as your brand gets a unique voice.

Delivery

  • Now your brand package is almost complete. We present you all the elements for your approval or feedback. We use your feedback to fine-tune your elements letting your business voice ring true from the start of the project to the end.

    Once you are happy with your elements, we package all the final files and give them to you.

    Now, it’s your turn to branch out into the world confident in your new voice.

 
 

What Our Clients Are Saying

  • “Working with Irlanda was a great experience. She crafted the logo for my new business and listened to my input, ideas, and direction for the look and feel of my brand. I'm super happy with how my logo, colors and fonts turned out and I'm excited to apply it to my website and social platforms. Thank you so much!”

    Katie Auker // Incline Copy

  • Branding with Benthic Studio is truly a collaborative process! Bring as much inspo and info about your brand, and watch Irlanda bring it all together like magic! She delivered my branding with such precision and detail like she had an even better understanding of my brand than I did. She asked amazing questions to dig into the core of who my brand is, and it shows in the work she did.

    Cinthia Jaimes // Cinphotos

  • Working with Irlanda has been fantastic. I hired her to do a slide deck for me and after one conversation, she perfectly captured my style. She’s creative, patient, responsive, and understands my needs before I do. I’m excited to be working with her to develop my brand strategy and website!

    Susan Eckstein

  • As the owner of a digital marketing agency, I've trusted Irlanda both with my own agency branding and marketing collateral as well as with the branding of my clients. She's responsible, communicative, hard-working, and prompt. Most importantly, she's a super talented designer who's been able to show me her skills on a wide range of projects with different requirements and target audiences. If someone asks me for a graphic designer recommendation, Irlanda is the first person who comes to mind.

    Laryssa Wirstuick // Joy Joya Marketing

  • Benthic Studio worked openly with us on our questions and suggestions, demonstrating both professionalism and responsiveness. We were impressed by the dedication and the turnaround time, as well as the creativity that Benthic brought to the process. We recommend Benthic Studio without any reservations!

    Bonnie Rubrecht // The Unmooring

  • I was referred to Benthic Studio when seeking a branding package for my luxury real estate brokerage business. The entire process, everything from branding ideation to receiving my final logo designs, was incredibly professional, efficient, and on-point with my desired "image". Throughout the three rounds of branding iterations, I was very impressed by the way that Benthic Studio balanced the implementation of my personal branding ideas with their own creative ideas and suggestions that I never would have thought of. I will certainly recommend Benthic Studio to any of my colleagues who are seeking new branding!

    Tony Cohn

  • Benthic Studio consistently produces beautiful pieces and is a pleasure to work with. We are always able to rely on Benthic for high-quality work that our clients will love.

    Jamie Cohen // Leverage Global Partners

  • My experience working with Irlanda has been transformative. After our initial conversation and through her signature process, she captured the essence of my brand. She then put it into branding materials that translated my business ideas into tangible items. Her expertise shines through at every step. She is a lovely person to work with. I highly recommend Irlanda to anyone looking for professional branding services.

    Katelyn Deville

Discover Recent Work

A collection of our most recent case studies.

VISIT OUR PORTFOLIO

Questions? We’ve Got Answers.

 

  • Because we tailor the package specifically to your business needs, pricing will depend on the project scope. We can discuss the budget in our clarity session to make sure it’s the right time to invest in branding.

  • Absolutely! Branding is an investment. We offer payment plans to suit your needs without compromising deliverables.

  • In our clarity session, we will guide you through a proposed timeline depending on your launch date. Projects take from 2 weeks to 2 months.

  • Yes! We can start from scratch or create a total rebrand.

  • Yes. We use Squarespace as a website platform for all designs. Book a clarity session to learn more.

  • Yes– we can create social media templates, presentation templates, sales sheets, and more.

    These add-ons can be a part of your brand package or separate projects.

 

Whatever it is, the way you tell your story online can make all the difference.

Book a free Clarity Session to get started.